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April 19th, 2013

Security_April18_BBusiness owners and managers have many concerns they must address on a regular basis, or at least be aware of. Some of security concerns revolve around fraud, more specifically email fraud. While this isn't a new concept, email fraud and scam occurrences are on the rise, and it is vital to know how to spot them.

Here's five tips to help you spot email frauds or scams.

Look at the email address One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company's email account - a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender's site on the Internet. For example: You get an email from AMEX OPEN (American Express's small business credit card) and notice that the sender's email address just doesn't look right. Go to Google and search for amex fraud. You'll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender's website If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it's likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is - delete the email.

It would also be a good idea to go to archive.org's Wayback Machine, copy and paste the website's URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it's a fraud.

Call them Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it's likely fraud.

Look carefully at the body of the message The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like 'We wish to sell you a great product.'

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like 'our product are a great deals', this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don't expect a perfect email from all companies, especially if you see that the company is located overseas. It's the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords It's kind of an unwritten rule that when sending out emails you never ask for a person's credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it's best to delete the email as it's likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it's best to just delete it immediately. Don't respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 10th, 2013

GoogleApps_Mar05_COne of the hardest business processes to get right is marketing, especially now that most of it is activated online. Gone are the days of simply putting an advert in the local newspaper, or printing a leaflet or brochure to hand out on the street. Many successful marketing campaigns take advantage of trends, which can be difficult to identify. Google has come up with a few tools to make modern strategies easier, however.

Here's two Google apps that can help your marketing efforts:

Google Trends The online world is constantly changing and evolving. Something considered trendy last year is now old-hat and forgotten about. It can be tough to figure out what search terms, marketing language or descriptive terminology is popular. That's where Google Trends comes in. This site is an aggregation of almost all search terms people enter into Google's Search engine. It provides data such as how popular a search has been over time, the countries it's been most popular in and even related terms.

This powerful tool can really help you narrow in on specific terms. Let's look at a quick example: You run a chain of sport stores in New York. You want to create a new marketing initiative to drive interest but aren't sure which product to market.

Go to Google Trends, and type Ski in the search bar. You'll see a worldwide overview of interest in the term Ski, including a graph indicating searches. This is ok, but not enough to make marketing decisions off of. Under Search Terms press Add item and type in Bike. Under Limit to: Click on the box that says Worldwide and narrow your search to New York - select United States and click on New York on the map.

You should see user interest in both terms, in New York state. Both terms are cyclical, but there's a general downward trend in Ski while Bike is mostly flat. This shows that maybe you should focus on bikes instead of skis. Beyond that, the graph shows that when Ski is at its lowest interest level, Bike is at its highest.

A good marketer will view this as an opportunity. In the fall or early winter you could focus on ski related products while in the late spring you could focus on bikes.

For Google Trends to really help you, take your current marketing terms and enter them into the search bar. Next, take similar words and enter these too. If there is an upward trend on one, and a downward shift on another, focus on the upward trending word.

Think with Google Struggling with market research? Did you know that Google has a site devoted to helping businesses with their marketing? Think with Google contains marketing insight, studies, facts and figures and even information on popular trends and industries. All this is free, and could be a big help with the development of your next digital based marketing campaign.

While we can't guarantee success if you use these resources, they should go a long way in helping your company develop more effective marketing that your target market is interested in. When you develop your next campaign, why not check out these two resources. Or you can contact us, we may be able to help you further.

Published with permission from TechAdvisory.org. Source.

April 9th, 2013

Virtualization_Feb27_CThe mobile phone has become an integral part of any business owners tech toolbox. Unlike other systems however, it has remained a largely physical device. Desktops and servers on the other hand have seen virtualization take hold, and businesses benefit from this. Is there a chance that your smartphone could see virtualization applied to its systems? It very well might do.

Traditional smartphones are individual packages. The operating system and user are physically tied to the device. If you think about it, there are really only a few phones out there, and millions of people probably have the exact same one that you do. They differentiate their phones from others by the pictures, apps, videos, etc. stored on the device and the way they have personalized their phones.

Should you lose your phone, that data is likely lost, and you are faced with a potentially high cost to replace it. The two major operating system developers - Apple (iOS) and Google (Android) - have started to implement virtual backup solutions. Your contacts, apps and some personalization settings are backed up to the cloud and connected with a user account. When you enter the account information, you can quickly get the most important information from your phone back.

Combine this with the various cloud storage services that allow users to store their information, pictures, etc., with access from nearly any device. This integration with the cloud has enabled users to rely less on physical devices, and points to a potential virtualization concept: Non-dedicated devices.

The idea of non-dedicated devices is that you can use any device, regardless of manufacturer or OS, to access a system you can call your own. Imagine if your phone runs out of batteries. You borrow a friend's, log in using your username and password and that device instantly becomes personalized to you.

Could this work? There are currently three identifiable virtualization trends that point to non-dedicated mobile devices becoming  a reality:

  1. Increasing adoption of cloud services by mobile uses - Many mobile users have cloud storage apps installed on their devices and store some form of mobile related information or data on it. What's more, these apps are cross-platform meaning you can access them on iPhone, Android, Mac or Windows.
  2. Heavy personalization of mobile devices - OS developers have started to store more information in the cloud. Google, for example, can store your contacts and basic personalization choices - e.g., wallpaper and apps, pictures, and even your calendar, in the cloud. Make changes on your mobile and you will see these on your computer too.
  3. Ability to access whole work systems from a mobile device - There are apps for both Android and Apple devices that allow users to access and control their desktops and work systems directly from phone or tablet. This has decreased the need for users to be chained to their desk just to be able to do work.
It wouldn't be hard for an enterprising company to develop a system that integrates these three, already existing functions into a device. The only major stumbling block we can see is that current OS developers don't necessarily get along all that well. We predict that this virtualization will become a possibility on individual systems (Android and iOS), in the near future, but across systems may take longer.

We'd like to know what you think of non-dedicated devices. Would you use one? Are there any other problems you can foresee? Let us know today.

Published with permission from TechAdvisory.org. Source.

April 4th, 2013

Security_April03_CMyths have always been a part of human culture, and can be found in nearly every aspect of life, including the computer. One of the larger computer-based myths revolves around malware, more specifically the virus. Many users are familiar with the concept but have a tough time distinguishing between what is true and what isn't. Are you one of them?

Here are five common myths about viruses that confuse people, and the truths associated with them. Before we delve deeper it would be a good idea to explain what a virus is.

A virus is a computer program that infects a computer and can generally copy itself and infect other computers. Most viruses aim to cause havoc by either deleting important files or rendering a computer inoperable. Most viruses have to be installed by the user, and usually come hidden as programs, browser plugins, etc.

You may hear the term malware used interchangeably with virus. Malware is short for malicious software and is more of an umbrella term that covers any software that aims to cause harm. A virus is simply a type of malware.

Myth 1: Error messages = virus A common thought many have when their computer shows an error message is that they must have a virus. In truth, bugs in the software, a faulty hard drive, memory or even issues with your virus scanner are more likely the cause. The same goes with if your computer crashes, it likely could be because of something other than a virus.

When you do see error messages, or your computer crashes while trying to run a program or open a file, you should scan for viruses, just to rule it out.

Myth 2: Computers can infect themselves It's not uncommon to have clients bring their computers to a techie exclaiming that a virus has magically appeared on the system all by itself. Despite what some may believe, viruses cannot infect computers by themselves. Users have to physically open an infected program, or visit a site that hosts the virus and download it.

To minimize the chance of being infected you should steer clear of any adult oriented sites - they are often loaded with viruses, torrent sites, etc. A good rule of thumb is: If the site has illegal or 'adult' content, it likely has viruses that can and will infect your system if visited, or files downloaded from there.

Myth 3: Only PCs can get viruses If you read the news, you likely know that many of the big viruses and malware infect mostly systems running Windows. This has led users to believe that other systems like Apple's OS X are virus free.

The truth of the matter is: All systems could be infected by a virus, it's just that the vast majority of them are written to target Windows machines. This is because most computers run Windows. That being said, there is an increasing number of threats to OS X and Linux, as these systems are becoming more popular. If this trend keeps up, we will see an exponential rise in the number of viruses infecting these systems.

Myth 4: If I reinstall Windows and copy all my old files over, I'll be ok Some believe that if their system has been infected, they can simply copy their files onto a hard drive, or backup solution, reinstall Windows and then copy their files back and the virus will be gone.

To be honest, wiping your hard drive and reinstalling Windows will normally get rid of any viruses. However, if the virus is in the files you backed up, your computer will be infected when you move the files back and open them. The key here is that if your system is infected, you need to scan the files and remove the virus before you put them back onto your system.

Myth 5: Firewalls protect networks from viruses Windows comes with a firewall built into the OS, and many users have been somewhat misled as to what it actually does, and that firewalls can protect from viruses. That's actually a half truth. Firewalls are actually for network traffic, their main job is to keep networks and computers connected to the network secure; they don't scan for viruses.

Where they could help is if a virus is sending data to a computer outside of your network. In theory, a firewall will pick up this traffic and alert you to it, or stop the flow of data outright. Some of the bigger viruses actually turn off the firewall, rendering your whole network open to malware attacks.

What can I do? There are many things you can do to minimize the chances of infection. The most important is to install a virus scanner on all of your systems, keep it up to date and run it regularly. But a defensive strategy like this isn't enough, you need to be proactive by:

  • Not installing programs from sources you don't know or trust
  • Being weary of any program that asks you for your password
  • Not installing any browser add-ons or plugins suggested by websites. Instead, download them from the browser's app store, or the developer's website.
If you are worried about the security of your systems and network, call us today. Our team of security experts can work with you to provide a plan that will meet your needs.
Published with permission from TechAdvisory.org. Source.

Topic Security
April 3rd, 2013

BusinessValue_April02_BWhen it comes to operating a business, you are always walking a fine line, trying to balance costs and profits. This means you are probably eager to cut costs whenever possible. One area that has likely demanded a large investment is technology. The problem with technology is that it can be hard to keep costs at bay, especially when it breaks down.

Here are five ways you can reduce IT spending.

Backup everything If your business is like most other small to medium companies, the majority of your important files are located on one server or maybe a couple of computers. Technology doesn't last forever and the machine where you have your data stored on will eventually stop working.

When it does, you will have to replace it, and your files that were on it could be lost. The cost to recover them will be high. To minimize this risk, you should invest in a solid backup platform that runs on a regular basis.

Yes, this will cost money now, but would you rather have a copy of your systems and data from Yesterday which can be easily implemented when you have a problem, or would you like to pay to maybe recover year's worth of data? Backups will save you costs in the long-run, not to mention the stress they will help you avoid.

Have a strict anti virus policy The idea that your employees won't download programs or browser extensions simply because you tell them not to is like telling a child not to eat candy; they are still going to do it. By simply having computers and devices accessing the Internet through your network, you are at risk. If your systems are hacked or infected, you can face lost data, high recovery costs or worse.

How do you minimize the chance of malware infections and the risk of being hacked? Antivirus software and security solutions installed on every computer that can be run from one machine are your answer. This makes it easier for you or your IT partner to ensure all of your systems' antivirus software is up to date and scanning when it should be. This will minimize the chance of infection and keep costs down.

Document everything As your company grows, you will start to use more technology. Over time, it will need to be replaced, and you likely won't be able to afford replacing all your systems at once. This means that you will have to track down the systems, software, etc. that need to be replaced; which will take time and cost you money.

If you take steps to document all of your systems, computers, software, etc.; where it's located; when it was implemented; who is in charge of it, etc., you will be able to track things down quickly when needed, thus managing your systems better. This time saving measure will cut your costs.

Look into a CRM/ERP/HRM solution There are so many software solutions out there that can help you plan and run your operations. If you've been tracking employee data or planning using a simple spreadsheet, you could be getting more out of a tailored solution.

Solutions like Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or even Human Resources Management (HRM) can help you spot hidden costs or even plan more efficiently, which will reduce costs well into the future.

Look for fixed-price solutions A major problem with all technology related systems is that predicting costs is nearly impossible. You simply don't know when/if an important piece of hardware will fail. This becomes even harder if you don't have expertise in tech.

One of the best ways to save money on IT costs is to outsource. Almost every IT provider offers flat-rate services that cover your systems and can ensure you maximize your IT investment. This makes budgeting for IT easier, as you know what your monthly costs will be. You can then focus on your business, and over time will see a decrease in IT costs.

If you are looking to cut your IT expenses, why not contact us. We may have a solution that will ease the budget burden.

Published with permission from TechAdvisory.org. Source.

March 28th, 2013

BI_March27_BData: A set of values that belong to a set of items, is important to every business; it is largely useless in it's raw form though. Through the use, manipulation and analysis of data we get useful information that we can use to make decisions, gauge the health of our company or even tell how popular our Facebook Page is. While it is important, data can be hard to analyze without the right tools.

Here's a brief overview of five data analysis tools that you could use in your business.

BigML

One of the more common uses of data is to help a business manager make predictions. We all know predictions are among the hardest things to do. Enterprises hire staff and invest in systems solely with the aim of making predictions. If you're a small business, you likely don't need expensive software that is hard to use.

Enter BigML. How it works is you define and upload a set of data and format it. BigML will then take that data, help you to create a prediction model which you then can apply 'what-if' variables to and have it generate predictions. The site runs on credits; you pay for a set amount of credits and each part of the process - dataset, model and prediction - is worth a certain amount of credits. Prices start at around USD$6.50 for credits, which gives you 10MB of data, 5MB worth of models and 10K predictions based on this data.

Wolfram|Alpha's Facebook Reports

WolframAlpha is a search engine that collects data and uses algorithms to interpret it. One feature of this site is that you can develop reports, one of the more useful being Facebook Reports. You can access the report feature by clicking here. Alternatively, you can go to the WolframAlpha website and search for Facebook.

This report provides users with a glimpse into their Facebook Page's information. It provides you with information on who are the most active posters, how many shares/likes, etc. you get and other useful information in easy to read charts and graphs. The key here is that the report can show you how customers access your Page and where they come from. You could use this information to see what posts users liked and didn't like, and provide more engaging content.

The basic version of the report is free. More advanced controls and data analysis is available for USD$4.99 a month.

Many Eyes

Many Eyes is a data analysis and visualization tool developed by IBM Research. If you already have data sets then you can upload them to the website and use one of the many different visualization tools to create charts, graphs, etc.

A cool feature of this site is that it has the ability to analyze written documents. Say for example you are writing new content for your website, you can copy and paste the content and get a visual representation of the words you use, how you connect words, etc. If you have a set of keywords you would like to use for SEO and search purposes, you can manually compare them with the visualization. If you notice that an important keyword is missing, or not represented enough, you can go through and re-write the copy a bit.

Best of all, it's free.

Tableau Public

If you have an idea about Business Intelligence, or have worked with data on a regular basis and have sets that are structured, Tableau Public is probably the most powerful free analysis tool available for small businesses.

While powerful, it isn't the most user-friendly of options. To get the most out of this program you are going to need to know the basics behind data analysis. If you feel comfortable with the basics, you'll be creating dashboards, charts, interactive graphs, maps, etc. that look great and can be embedded on your blog or website. Oh yes, did we mention it's free?

Excel

Big data is all the rage these days, it's hard not to hear techies and data specialists talk about it. While it is an important part of many large businesses' data analysis practices, the truth is many small businesses don't need big data just yet. If you have simple data you need to analyze e.g., how many hours have your five employees worked this month? Why not stick with simple spreadsheets like Excel or Google Spreadsheet.

As long as you have data entered in a logical way, you can easily create graphs and charts that can help you visualize and analyze your data.

If you would like help establishing a system that can help you track and analyze your data, please contact us today, we may have a solution that works for you.
Published with permission from TechAdvisory.org. Source.

March 26th, 2013

Security_Feb20_CThe number of tech gadgets we own has been growing, as has the number of criminals targeting high value goods like laptops and smartphones. While it is more likely to not happen, there is still a chance your laptop or phone could be stolen or go missing. When it does, you could lose important data, especially if you use this for your work too. To help increase the chances of finding your device you can install a program that tracks it.

Prey is an Open Source - free - program that you can install on your computer or mobile device and track it when it's missing, or been stolen.

How it works First you have to download the software - from here - onto your computer (Windows, Mac or Linux are supported), and sign up for an account. You have a couple of options here: You can either sign up for an account with Prey and access a control panel through the website, or install it as a standalone which is recommended for advanced users as it requires some server configuration.

If you chose to go with the Web option you sign up for an account and install the software then register your main device along with extra ones like an Android, or your iOS device. Once you have downloaded Prey and linked them together, you are ready.

When your device is lost, you log into the Web Control Panel on Prey's site and can report it as missing. You can also turn on different actions which allow you to track the computer's location, network status and hardware usage. There are also other options like the ability to snap a picture using the webcam (if you have one), or even sound an alarm. You can even lock the system or phone ensuring people can't access it.

For mobiles, you can send these a text (from the Web Control Panel) which will initiate the established options you have pre-set for when your phone goes missing.

How Prey finds your device's location depends on the device. For laptops, it can turn-on your Wi-Fi connection and try to connect to the nearest access points. It can take the IP address of each Wi-Fi access point and from there get an approximate location - in some areas as close as 200 feet. On your phone, it turns on the GPS (if available) and tries to connect to Wi-Fi networks in range. These two combined can generate a fairly accurate location.

All this tracking information is sent to your inbox in the form of a report, which can be tailored to meet your needs.

What makes this program different from other similar ones is that it can be installed across multiple platforms and managed from one account. It's also free, which makes it even more attractive. There is also a Pro version which allows you to track more devices, for a monthly fee (USD$5 for 3 devices up to USD$399 a month for 500 devices).

Prey is just one of the many device tracking programs, and installing one may be a good idea, to give you a greater chance of retrieval if your phone or computer is lost or stolen. Do you use one already? If so, which one? If you would like to learn more about Prey and the other device tracking programs please let us know, we may have a great solution for you.

Published with permission from TechAdvisory.org. Source.

March 25th, 2013

Security_March20_BOne of the more popular debates about the Internet is who exactly owns your data and information when it goes online? Most of the information regarding this is held in the Terms of Service, which most people click and agree to without reading. The interesting thing about this is that web oriented companies usually update their policies on regular basis and often introduce changes you may not be aware of. With so many websites, it can be a chore to keep track of all these changes, luckily there is an online database that makes this easy.

Terms of Service for websites change on a fairly regular basis, and many of us simply have no way of knowing if and when such changes have been made, and what exactly has been changed. That's why a group of lawyers and professionals started Docracy. According to the website, "Docracy is a home for contracts and other legal documents, socially curated by the communities that use them." The company aims to make legal documents freely available.

Part of this site is the Terms of Service section which is a database of over 1,000 popular websites' Terms of Service and Privacy policies. It tracks them and notes when changes are made, and highlights these changes so they are easily found.

If you visit the site here, you can see a list of changes that companies have recently made, and clicking on one should give you basic change information. Clicking on See Full Changes will bring up the full doc with the recent changes highlighted.

Selecting See Full Directory will bring up every policy that the website tracks, and allow you to read them.

Is this useful for my business? Online law is very complicated, and many companies that run websites that you may have accounts with often don't make it easy for you to find legal contracts or policies. A good example of where Docracy is helpful is if you want to know who exactly owns your content stored on a popular cloud service. You can go to Docracy's database and quickly find the related Terms of Service. From there you can download the document and look through it, or view it on the site.

Basically this site can help you get a clearer picture on the various contracts you sign with websites, and how these websites plan to use your data. For many business owners, knowing exactly what other companies are going to do with your data can help you find a more secure solution. After all, being prepared with the correct knowledge is half the battle.

If you would like to learn more about Docracy, or how a change to a Terms of Service could affect your business please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 23rd, 2013

GoogleApps_Feb19_CWhile the Internet is so deeply ingrained in our daily lives, it can at times, be an unsafe medium. That's why on February 5, a number of companies and organizations held the Safer Internet Day, to promote a safer, more responsible use of the Internet. One company to help celebrate this day was Google, who released several important tips to help netizens stay safe on the Internet.

Here's are five tips Google recommends:

1. Use a good password Your password serves a dual purpose, it identifies you and also allows access to your information, websites, etc. If you have a weak password, or use the same one across different accounts, you are at a higher risk of being hacked. Google recommends that you use an unique password that's long and contains numbers, symbols and letters.

The main idea here is to use unique passwords. You shouldn't be using the same password for your work computer/accounts for online banking or personal accounts. This advice doesn't just pertain to you, as your company's systems should also have strong, unique passwords. If you don't adopt this advice, the chances of someone being able to hack into different systems once they have one password increases.

2. Practice password common sense Having a strong password isn't enough, you also need to take steps to protect it. You should never send your password over email or share it with others if it can be helped. If you receive emails from your bank, service companies, friends, etc. asking you for your password, they are likely phishing emails, and should be deleted.

It would also be beneficial to change your passwords on a regular basis. There is no set limit, but once a year at the very least is a good idea. If you have trouble remembering long passwords, Google suggests that, "Writing down your passwords isn’t necessarily a bad idea. But if you do this, don’t leave notes with your passwords in plain sight, on your computer or desk."

3. Monitor security settings Almost every website that you have an account with, Google included, upgrades their security policies on a regular basis. This means that your security settings could change, or more powerful settings could be introduced without you being notified. Therefore, you should periodically review your security settings to see what, if anything has changed, and to update them if new settings are introduced.

4. Be socially responsible When it comes to online presence, nothing is more powerful for a company's brand than social media. While a great tool, it's all too easy to post something inflammatory, offensive or inappropriate, which could negatively impact your business. Before you post something on either your business or personal site, be sure to look over it and ensure it isn't embarrassing or harmful to your business reputation.

5. Log off/lock it It's advisable to either turn your computer off after you're done using it, or at the very least log off. This will prevent unauthorized users from being able to gain access. If you use a mobile phone and are constantly signed in to different services/apps, it's a good idea to set your phone to lock itself after a certain period of time. This can be done by going into the security settings on your phone.

These are just five recommended tips from Google's security experts which are well worth taking note of if you want to ensure you and your company's data is safe. If you would like to learn more about how you can make the Internet safer, please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
March 23rd, 2013

BCP_March20_BOperating a business is never easy. There is always something that threatens your business, and many disasters are simply beyond your control. These disasters are a part of business, and owners need to be prepared for almost anything. For many companies, the only way to prepare for adverse times is by developing a Business Continuity Plan.

Some companies are hesitant to adopt a Business Continuity Plan (BCP) because of the perceived costs and complexity involved. We won't deny that plans are usually on the complex side, but there are good reasons as to why your company should adopt one. Here's five.

1. Your business will be seen as more valuable Banks, venture capitalists and other investors tend to air on the side of caution, and as such will usually look to businesses that appear to be stable as more viable investment vehicles. Companies with a BCP are often seen to be more valuable, as they can address diverse situations better than those without. As a result, they will make the investor more money over time.

2. Compliance Big companies in a number of industries have had continuity plans for years and many have started to look for suppliers/vendors with continuity plans. Beyond that, some industries and government bodies have made BCP a requirement. If you are a vendor, supplier or even in specific industries, it is a good idea to have one in order for business to run smoothly.

3. Potentially lower insurance premiums Operating a business is filled with risks, and business managers are often looking for ways to minimize it. One way includes the purchase of insurance - many industries and situations require you to carry it. Generally, insurance providers will give more favorable rates to companies that take steps to minimize risk. A solid BCP will go a long way in showcasing how risk-averse your company is, which could lead to lower rates or at the very least, stable rates.

4. More efficient communication Developing a BCP involves constant, company-wide communication in order for it to be successful. For many businesses, this involves collaboration between team members who don't normally work together on a regular basis.

A BCP also fosters communication plans during disasters, both within the organization - most employees have a role, and will need to work together to pull through - and outside - customers, suppliers and other stakeholders will be contacting you. If your employees know how to communicate what needs to be done, effects of the disaster will be minimized.

5. Survival Recent natural disasters around the globe have highlighted that businesses without a plan will most likely be forced out of business. Having a BCP will minimize the chances of this, while preparing your business for survival.

If you are looking to implement a business continuity plan, or improve on an already existing one, please contact us today. We may have a solution for you.

Published with permission from TechAdvisory.org. Source.