Red Earth Systems Analytics

Google Analytics metrics you need to know

Google Analytics metrics you need to know

Analytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics.

Self-service BI 101: what you need to know

Self-service BI 101: what you need to know

Organizations are using business intelligence (BI) tools to gain insight about their customers, sales, and the effectiveness of their marketing activities, allowing them to make faster and better-informed business decisions. There are two forms of BI that organizations can invest in: the traditional version, and self-service.