Red Earth Systems Analytics

Here’s why your business needs CRM

No business ever gets very far without a steady stream of customers. They are your primary source of revenue, so taking care of your relationships with them must be your highest priority. To effectively foster customer relationships, your business should leverage customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first […]

The pitfalls of business continuity planning

If your managed IT services provider has been using the same business continuity plan (BCP) for years, your organization may be in trouble. BCPs should continuously be updated so you avoid overlooking or underestimating certain issues. Not updating your BCP is just one mistake that can harm your business. Here are a few more you […]

Here are 4 ways your business can get ahead of the tech curve

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more. Be an early […]

How automation boosts your small business’s marketing

A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed. Here are marketing automation benefits your small business should leverage. Inbound lead […]

4 Things to consider before selecting an MSP

Incorporating technology into business operations can be challenging given its complexity and constantly evolving nature. Many companies simply can’t keep up — this is why many of them are turning to managed IT services providers (MSPs) to handle their tech needs. MSPs defined MSPs are companies composed of specialists from various IT fields. They deliver […]

Don’t believe these disaster recovery myths

Modern technology changes rapidly, but not all businesses can match its pace. When it comes to disaster recovery (DR), we see business owners clinging to ideas that no longer apply. It’s high time you learn the truth about the following DR myths, so you can stop believing them. Myth 1: Tape backups are the best […]

Tips to enhance your website’s look

“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par. Here’s how […]

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