Red Earth Systems Analytics

Biometrics authentication is the way to go with data security

Data loss is a bigger concern than ever nowadays, as cyberattackers are getting creative with their breaches and exploits. So it’s a smart choice to add layers of security — such as biometrics authentication — to make your data as difficult as possible to steal. Authenticate your profile on your mobile device Chrome OS, Windows, […]

How to choose the safest web browser

The internet is a Wild West of sorts. One can never know what kind of cyberthreat they’ll come across. This is why businesses should use secure web browsers to keep threats at bay. But how safe are the popular browsers of today? Let’s find out. Microsoft Edge Microsoft Edge, Windows 10’s current default browser, is […]

What you need to know about web hosting

Businesses need to have an online presence, especially in a pandemic-ridden environment. Creating an online presence usually starts with building a website, but to access your website on the internet, you need to partner with a web host. This blog post breaks down the basics of what business owners need to know about web hosting. […]

Benefits of hybrid clouds for SMBs

Cloud solutions today are more secure, flexible, and cost-effective than ever before, which is why they have become indispensable for many small- and medium-sized businesses (SMBs). And thanks to hybrid cloud solutions, SMBs have access to even more agile computing resources. Hybrid clouds are a combination of private and public clouds. In private clouds, data […]

Optimizing website images for SEO

Small- and medium-sized businesses (SMBs) are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to improve your SEO. One of the things they tend to glaze over is image optimization. Do […]

5 Website conversion essentials

Need a website that’ll convince people to sign up or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion. 1. Optimize your website for mobile devices More people are now surfing the web on the go via smartphones, tablets, and laptops. […]

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